IFE Privacy Notice and permissions

Irish Fodder Exchange (IFE), operated by Kieran McKenna, is the controller for marketplace account, transaction, review, approval and integrity data described here. Laboratories, hauliers, payment providers and other partners may be separate controllers for their own regulated or professional services.

Account identifiers and contact details; email, mobile, human-check, payment-status, bank/payment-provider, business-authority, licence, accreditation, insurance, equipment and other role-specific verification records; listings and farm location data; laboratory results and certificates; quotations, orders, invoices and payments; transport routes and equipment; uploaded batch photographs, time-stamped lift photographs, time-stamped delivery photographs, time-stamped damage photographs and notes; file fingerprints, reviews, complaints, signatures, consent records, mystery-shopper findings, proportionate security and audit logs, and operational-email delivery, open-signal, link-click and QR-scan events. Email open signals may be generated automatically by email software and are not treated as proof that a person read a message.

IFE processes data to authenticate users, apply the IFE verification policy, perform marketplace contracts, provide matching and logistics, verify quality and partners, prevent circumvention and fraud, invoice and collect fees, maintain evidence, handle complaints and legal claims, comply with law and protect marketplace integrity. The bases are performance of a contract, compliance with legal obligations and IFE’s legitimate interests in operating a safe and sustainable exchange. Where those bases apply, processing is not optional consent. Consent is used only for optional service-update messages and can be withdrawn without affecting prior lawful processing.

Data is disclosed only to personnel, advisers, processors and transaction participants who need it for an authorised purpose. Buyer, seller and farm locations shown publicly or to hauliers before award use an approximate address area and a pin deliberately offset by up to 3 km. Exact names, addresses and contact details remain segregated until the relevant workflow requires disclosure, including release to the awarded haulier after the transaction is secured. Redacted certificates are used where farm identity is unnecessary. Evidence may be disclosed for an investigation, insurance matter, legal claim or lawful authority request.

IFE retains records only for the service, statutory accounting and tax obligations, accreditation or safety checks, complaints, fraud prevention and establishment or defence of claims. Routine access and unsuccessful demo records should be reviewed annually; evidence under an active dispute or legal hold is preserved until release is authorised. Private files are held separately from searchable metadata, access is role checked, and material evidence receives a server timestamp and cryptographic fingerprint.

Where a service provider processes data outside the EEA, IFE will use an applicable adequacy decision or appropriate safeguards such as EU standard contractual clauses and will assess supplementary safeguards where required.

Subject to GDPR conditions and lawful exceptions, individuals may request access, correction, erasure, restriction, portability, object to processing, and withdraw consent. Requests can be submitted above. Individuals may also complain to Ireland’s Data Protection Commission at dataprotection.ie. The GDPR legal text is available from EUR-Lex.

Material changes produce a new notice version and renewed acknowledgement. Before unrestricted commercial launch, IFE must confirm its final legal entity, postal address, privacy email, processor contracts, retention schedule, records of processing, breach procedure, data-protection impact assessments where required, and whether a Data Protection Officer must be appointed.